3 Tips for Building Meaningful Business Relationships

No matter what your company does, your business’s growth depends on relationships. Unfortunately, many businesses take an approach to marketing that fails to embrace the premise that relationships are the foundational building blocks for success. At #Strella, we are laser-focused on building long-lasting relationships with our customers (and our customers’ customers).

Building any relationship takes time and effort. After all, anything worthwhile requires work and commitment. Fortunately, I’ve discovered a solid formula for forming and strengthening business relationships.

Infallible Ways to Attract and Keep Loyal Clients and Team Members

1. Offer Value

“Don’t reach out to someone unless you have something meaningful to offer them. That ‘something’ needs to be real and relevant, not just a compliment or flattery. True and real value. And if you want the relationship to continue, you must continue creating value.” — Dan Sullivan, Author of “Who Not How”

I receive a large volume of LinkedIn spam from financial planners, alums of Penn State, and random people in the marketing industry. I cringe when I log into my account because I know I will be bombarded with meaningless connection requests and inbox…