How to Up Your TikTok Game

As a camera-shy, selectively introverted business owner with hearing loss, I was less than excited to jump on the TikTok train. However, I saw the platform has tremendous marketing potential, so I decided to dive in and see what the hype is all about. Fortunately, I have a guide —…

I treated my last marketing e-blast as an e-newsletter to share some updates rather than re-distribute my recent blog posts. While thinking about what to write for the blog this week, I decided to share some updates with you as well. #Strella Services and Team News 1. 12 Years in Business Last month, #Strella Social Media celebrated its 2-year anniversary…

I work a lot. And when I say, “a lot,” I really mean it. I’m a freelance writer; I work for #Strella; and I have a full-time job in health care. Each of these endeavors comes with different groups of people with whom I interact. With #Strella, nearly all my…

This month, I celebrate 12 years in business. In recognition, I started writing a post about 12 things I learned in 12 years — but reconsidered. A recent project my team is working on with Character.org led me to another idea… What if I talked to 12 people — contractors…

Two weeks ago, my mother was discharged from the hospital. To say the circumstances have been taxing would be an understatement. While I can’t talk about it much until after the guardianship proceedings have concluded, I can tell you I’ve learned a lot. Much of that wisdom has come from…