I’ve been chatting with my team lately about how we can better serve our clients. And we’ve noticed that we keep getting the same question over and over: “What does a social media management company actually do?” Sure, the question may take different forms: Will a social media manager create…

It’s no secret that this summer has been a rough one for me. I lost my dad, Chris, at the beginning of the three-month trek of record-high temperatures and heartbreaking pain. Then, almost like a perfect bookend to this hellscape of a season, I lost the other most important man…

As I’ve grown older, I’ve come to recognize that happiness is a profoundly individual experience and one that has been a very personal journey for me. During the pandemic, I enrolled in a 10-week course on Coursera titled The Science of Well-Being. My intention was to enhance my own happiness…

I seriously think the internet is starting to rot our brains. I went on Twitter the other day (I am refusing to call it X), and it left a sour taste in my mouth. This does not feel like the same internet I knew and loved. Everything seems a mess…

Many professionals and businesses dive right into the world of social media platforms, often overlooking a key fundamental for success — rich content. What Is Rich Content and Why Is It Beneficial? “Rich content” implies content that goes deeper than a mere tweet or an image posted on short-form content distribution channels like social media. The three primary sources…

Quieting the chatter in my head has always been a challenge, especially when it’s time to sleep. My thoughts seem to run endlessly, just like the Energizer Bunny. To help with relaxation, I’ve made it a habit to use my sauna almost daily, and my love for books keeps me…

Being a social media freelancer can be a rollercoaster of emotions. Although it offers the thrill of creative freedom and flexibility, it also entails the uncertainty of client turnover. As a seasoned freelancer, I have experienced both the joys of long-term partnerships and the heartaches of unexpected departures. …

Imagine getting ready for a long vacation to a faraway place you’ve never been before. You have no idea what to pack, you haven’t booked your flights or hotel, and you leave at the end of the week. Panic sets in as you frantically scramble to find a nice place…

I will warn you now — this is not going to be my traditional gripe. This blog post comes from the gut-wrenching and unabashed pain of devastating loss. This is my catharsis. About My Dad I met Chris (my Dad) when I was 21 years old and already an “adult.” I knew instantly…