A Quick Guide to Using Hashtags on LinkedIn

It may be hard to believe, but with 2019 coming to a close, hashtags have been fully integrated into LinkedIn for well over a year! Despite hashtags’ staying power on the platform, many businesses still struggle with how to best use them to grow their audiences and receive more engagement. I want to minimize confusion by answering several common questions about using hashtags on LinkedIn. So, if you’ve been wondering what is up with LinkedIn hashtags, this guide is for you!

FAQs About Using Hashtags on LinkedIn

What is the value of using LinkedIn hashtags?

Much like on Twitter and Instagram, hashtags on LinkedIn are a way to categorize your posts and differentiate them from the millions of other posts published on the platform each day. By adding hashtags, you make it easy for users searching for content about that hashtag (or who are following the hashtag) to find your posts.

When should I use hashtags on LinkedIn?

Adding hashtags on LinkedIn is all about finding your sweet spot. Using a long list of hashtags in each post is best saved for Instagram. In general, Twitter best practices suggest a maximum of three to four hashtags per post, which is closer to what you want to aim for when…