Are Social Media Professionals Held To An Impossible Standard?
3 min readJun 6, 2021
Recently, I engaged with a prospect who was referred to me by a colleague. In her initial discussion with our business development manager, Tom, she mentioned that our company’s Facebook page didn’t have much engagement. She said it didn’t fill her with much confidence. Ouch!
When Tom relayed this information to me, I was a bit surprised. I didn’t realize…