Comeback Corner: Don’t Let Bad Grammar, Spelling, & Punctuation Ruin Your Brand

Are you aware that typos — even just one — in your content can be enough to drive away potential clients? It’s true! After all, you never get a second chance to make a first impression.

One of #Strella Social Media’s four core values is Commitment to Excellence. Because it closely matches my personal values, I hold that core value near and dear. Proofreading is one of my favorite responsibilities, and I work hard to identify and correct any errors made during the writing process.

Even if your product or service is fantastic, mistakes on your website or social media posts could turn people away. It is critical to ensure the content you deliver online is professional and free of errors. I highly recommend double-checking your work for spelling and grammar mistakes. And, if you can, have someone else review it as well. I’ll provide more tips and information about these activities later in this article.

Why Is Flawless Content So Essential?

Proper grammar in your messaging is necessary for your company’s success! Here’s why:

Enhances Credibility: Customers are more likely to trust a company that communicates its message with impeccable grammar and language — so take the time to get it…