Comeback Corner: The Secret Weapon No Algorithm Can Replace — You

Have you ever noticed how social media posts with puppies, kittens, and babies always seem to get the most likes and retweets? Why is that? Well, for one thing, animals and babies don’t have to struggle to get attention-it just comes naturally for them!

The same applies to human interest stories. That’s why people love to watch and comment on the reels that Strella Social Media shares for Relative Race, our client BYUtv’s top show. If you think about it, it’s no surprise their content goes viral. People on the show are reuniting with biological relatives for the first time, and the emotions run high.

We, as humans, crave connection. We want to laugh with, learn from, and be entertained by other living, breathing people, not just another perfectly curated image or AI-generated script.

Human connection is especially important these days because many of us spend time viewing content for entertainment while simultaneously seeking correct information on social media. However, algorithms seem to increasingly push content optimized for clicks rather than focusing on humanity. Think about it: have you ever scrolled past an ad and intuitively known it was AI, either because of the monotone delivery or unrealistic imagery? My husband recently discovered in his voiceover side hustle that…