Confessions of a Social Media Manager: Why I’m Sick and Tired of Instagram

I want to preface this blog post by saying that I used to be an Instagram girl through and through. I’ve been on the platform since 2013 when It was still in its early stages. Remember when you could only post photos and see posts (in chronological order) from your friends?

Those were the days.

Then TikTok entered the scene. With its popularity increasing rapidly, Meta (Instagram’s parent company) knew it had to do something — and fast. In August 2020, right in the middle of the pandemic, it launched Instagram Reels. Despite the attempt to keep Instagram relevant, many users were jumping ship. While everyone else was moving to TikTok, I stayed loyal to Instagram… for a long time.

But as a social media manager, it’s my job to stay up to date on ALL social media platforms. So, admittedly late to the game, I downloaded TikTok and began using it to see what all the hype was about. Two things happened as a result:

1. I found my new favorite social media platform.
2. My eyes were opened to the pitfalls of my previously favorite platform.

I have many bones to pick with Instagram — as both a user and as a social media manager-some of which I have discussed in a previous blog post. Today, I’ll shed light on…