Content Best Practices Courtesy of My Run-Ins with Copyright Trolls

Who would have thought something good could come from my encounters with ruthless copyright trolls? While I wish I had not run into online bullies that target small businesses with image copyright infringement claims, the silver lining is that I’ve acquired knowledge to empower other business owners. In turn, that has helped establish the #Strella blog as a go-to place for people looking for relevant, practical content marketing information.

Provide Value: The Tried-and-True Blogging and Content Marketing Success Factor

My blog posts that describe my ordeals with Getty Images and Pixsy stand as wonderful examples of a content marketing best practice that can benefit your customers, your business, and the subject matter experts you include in your blog posts.

What is that best practice? Offering value.

Write about topics that matter to your readers. Consider what can help them solve a problem or achieve greater success. Both my Getty Images and Pixsy posts touched on an all-too-common issue among businesses that do online marketing. For my blog post about Pixsy, I interviewed my attorney, Jan Matthew Tamanini of JMT Law, LLC. She offers guidance for navigating copyright trolls.