Hot Take: Tips to Make Your Video Editor’s Life Easier (and Your Content Better)

In today’s social media landscape, video is everything. If you don’t believe me, consider the stats that support my statement. According to this article by Sprout Social, “users will retain 95% of a message watched on video as opposed to only 10% read in text.” Video’s effectiveness in engaging an audience has prompted a whole new group of people, who have never before been on camera or edited videos, to quickly churn out clips for social media. Their videos often have weird pauses, canted angles, and captions fraught with typos.

Sound like you? I promise, no judgment here! I, too, have fallen victim to the downward side glance when trying to read my scripted TikTok tidbit.

As a video editor, I have picked up on some common filming mistakes that cannot be fixed in the editing room. Knowledge is power to avoid them, so here are some filming tips and tricks to ensure whoever is editing your video content can produce the best final product possible for your social media posts.

1. Consider Where Captions and Graphics Will Go

When framing your video, it’s always a good idea to plan for what you want the video to look like in your post.

• Will you put captions on it?