Hot Take: Why I Hate Snapchat’s Super Bowl Ad

During the Grammys on February 4th and the Super Bowl on February 11th, my friends and I (who all work in marketing) were immersed in watching the ads as intently as we did the music awards and the big game. We were eager to see where marketers had devoted their budgets and time and which brands would stand out. Advertising during those high-profile, mega-viewer events enables brands to reach a massive…