Instagram Videos: The “Reel” Deal

In July, Instagram announced that all new video posts would be shared as Reels. Video content is all the rage, so it may come as no surprise to learn that Instagram Reels are extremely popular. In fact, Reels generate the most reach on Instagram.

What makes Reels so irresistible, why are they performing so well, and how can your business leverage their potential? Let’s explore all that now!

Why Reels?

Instagram is pushing the Reels feature because it’s relatively new — and it presents a way to compete with the video behemoth TikTok. Reels possess some of the same alluring characteristics as TikTok, namely the ability to create short, fun video clips set to popular music.

Like most video content on every social media platform these days, Reels get preferential treatment from Instagram’s algorithm. Therefore, Reels get seen by a larger audience and achieve more engagement than other Instagram content. Reels content not only reaches more of an Instagram account’s existing followers but it can also be seen by a broader audience. Instagram will display Reels to users based on their interests and the content they’ve viewed and engaged with in the past.

Best Practices

So, how can you get started with Reels and create content that will expand your…