Relationships are Fundamental to a Successful Business

This year, our company implemented a program to reinforce our company’s four core values- Communication, Commitment to Excellence, Service, and Relationships — within our team.

We break each core value into action statements (behaviors) called “Fundamentals.” Each week, someone on the team owns a Fundamental, and they are responsible for instilling it across the organization, starting with a Sunday Fundamental kickoff email.

I’ve already written about the Fundamentals related to three of our four core values: Communication, Commitment to Excellence, and Service.

In this post, I’ll share the Fundamentals related to our Relationships core value.

• Foster relationships with clients and associates
• Be a team player
• Incorporate the human element
• Ensure messaging is in alignment with our customers’ brand and voice

Below is some insight our team has shared.

Four Fundamentals of Business Relationships

Fundamental #1 — Foster Relationships with Clients and Associates