Social Sesh: The Social Media Strategies Your Brand Needs for 2025

As we head into 2025, one thing is becoming crystal clear-social media is no longer about quick wins and jumping on viral trends. Sure, short-form content still has its place, but if you want to truly stand out and create a lasting impact, your brand needs to shift its focus toward long-form content and authenticity.

Here’s the reality: short-form content may reign supreme when it comes to quick views and snappy engagement, but it’s long-form content that builds trust, fosters deeper connections, and drives the kind of loyalty that lasts. If your brand hasn’t started embracing longer, more meaningful content yet, now’s the time to get ahead of the curve.

On the latest episode of the Untamed Social Podcast, Jess Boozel and I talked about what brands should be doing as they gear up for the year ahead. Trust me, it was a conversation full of actionable advice that every brand should be paying attention to.

How Can Your Brand Stand Out in the New Year and Beyond?

Make Authenticity Your Secret Weapon

Jess and I talked about how many brands are still stuck in the trap of trying to sell, sell, sell without really listening to what their followers want. The truth is, people…