Social Sesh: Why Every Brand Should Be Eyeing Tarte Cosmetics’ Latest Move

Rachel Strella
3 min readMar 10, 2024

Tarte Cosmetics decided to whisk away influencers to Bora Bora, and backlash ensued as the internet lost its collective mind. You may be thinking, “Who wouldn’t want to live vicariously and watch their favorite beauty gurus sip champagne on a private jet while we’re over here debating if ordering extra guac is worth the price? Well, it turns out that many of the…

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Rachel Strella

Owner of #Strella Social Media, Writer, Entrepreneur, Social Media Manager, Social Media Strategist, and Chronic Multi-tasker! High-D Personality!