The Case for Staying the Course

A client recently asked me for feedback on her idea to pivot her business model. She outlined a detailed scope with the specific characteristics of her target audience. While it was quite thorough and well-thought-out, it differed vastly from her current focus. Naturally, I had some reservations about the merits of pursuing this opportunity.



Owner of #Strella Social Media, Writer, Entrepreneur, Social Media Manager, Social Media Strategist, and Chronic Multi-tasker! High-D Personality!

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store