The Case for Staying the Course

A client recently asked me for feedback on her idea to pivot her business model. She outlined a detailed scope with the specific characteristics of her target audience. While it was quite thorough and well-thought-out, it differed vastly from her current focus. Naturally, I had some reservations about the merits of pursuing this opportunity.

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Owner of #Strella Social Media, Writer, Entrepreneur, Social Media Manager, Social Media Strategist, and Chronic Multi-tasker! High-D Personality!

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