The Case for Staying the Course

A client recently asked me for feedback on her idea to pivot her business model. She outlined a detailed scope with the specific characteristics of her target audience. While it was quite thorough and well-thought-out, it differed vastly from her current focus. Naturally, I had some reservations about the merits of pursuing this opportunity.

In my experience, sudden changes in business direction indicate impatience. And impatience can jeopardize the foundation that we’ve already established. It can lead us to “chase shiny objects” rather than pursue productive endeavors.

While I believe there’s value in exploring new options, I know first-hand that we should be reasonable about what that exploration looks like.

A Lesson Learned: Stick to What You’re Good at!

In my 12 years of business, impatience to grow my business faster promoted me to attempt changing course several times.

I created three different products at one point — each took a year to develop. Only one of them generated revenue — and not nearly enough to account for the immense amount of time I spent building and launching them.

Several times, I attempted to move away from social media management and jump into a consulting-only space. That was silly. I am a project manager…