The Power of Your Personal Brand: 5 Things You Need to Be an Online Rockstar

My last two blog posts in my “The Power of Your Personal Brand” series discussed the roles of blogging and personality in personal branding. Today, I want to kick things up a notch, broadening our focus to the five essential ingredients you need to shine like a Rockstar online.

5 Must-Haves to Be a Rockstar in Your Niche

1. A Website

Your online presence needs a central hub where prospective customers can learn more about you and what you bring to the table. And no, Facebook is not a substitute for a website. Yes, it’s valuable, too. But you don’t own your Facebook presence, nor do you have complete control over it. As you know, the rules and formats change on social media channels-and sometimes not favorably for users who are trying to expand their visibility.

However, with your own website, you call the shots! Make your website (and blog) the core of your content efforts. You can then promote your content on any channel you want while ensuring it will remain intact even as social media channels come, go, and change.

For best results and maximum impact, consider having a professional create your website. Websites that are well-built and set up according to best SEO practices…