The Power of Your Personal Brand: Let Your Personality Shine

In the summer of 2012, I celebrated my two-year anniversary in business. It seemed like a great milestone to write a blog post about all of the things I’ve learned and how much I’ve grown from the experience. I wanted to give some sage advice that would help other budding business owners navigate entrepreneurship. Realistically, though, I was still struggling with a lot of things. My business growth was stagnant in the previous months and I couldn’t find a balance between work and anything else in life.

I considered polishing the post by only highlighting the good stuff. But, it just didn’t feel right. I started talking to other people to gain some perspective and I recall someone advised me to write about the challenges I was experiencing. I was a little nervous because I didn’t want anyone to think I was a fraud. But, I found the courage to put myself out there in a way that was comfortable for me.

I was pleasantly surprised to discover how much the post resonated with other business owners and entrepreneurs. They could relate to my struggles. Several even several shared their personal stories with me.

It was in that moment that I made the decision to stop trying to have all of the answers and start getting real. It became my blogging mantra and it’s served me well. Some of my posts are…