The Power of Your Personal Brand: Why Blogging Is Key

In Mark Schaefer’s recent post, “ I was saved by my personal brand,” he shares that, despite the pandemic, his business is thriving. While so many other companies are struggling, how can this be? It’s because Mark has put in time and effort over the years to invest in personal branding. As a result, he is well-known in his industry, which gives him a permanent, sustainable advantage. In his post, Mark says, “I do feel good about the fact that every time I created a piece of content over the years, I was making a deposit into an insurance policy for my career. Now it’s paying off. I’m making the ‘withdrawal’ on the authority, reputation, and presence I worked so hard to establish.”

Blogging’s Role in Personal Branding Success

There are many times when it’s a challenge to keep up with writing. It’s often pushed to the bottom of the to-do list, like many other marketing activities when life gets in the way. However, persistent blogging pays dividends when building a personal brand.

No matter how tired I am or what else is on my plate, I make the time to maintain a consistent blog schedule. I have seen first-hand the impact that consistency has on my company’s bottom line. Because of my blogging and social media efforts, I’ve had the opportunity to work with clients from all…