The Social Media Sweet Spot: Storytelling, Community Building & Vulnerability

What do a car accident, a copyright lawsuit, and a series of mental health concerns have in common? Not only are they some of the most popular and impactful topics on my blog, but they also showcase the power of storytelling, community building, and vulnerability.

I recently delved into the psychology behind effective communication through a book called “ Amplify Your Influence “ by René Rodriguez. Reading it, I discovered the importance of storytelling and how it affects our brains. Rodriguez explains the reticular activating system (RAS), a network of neurons that filters incoming information and determines what is worth focusing on. By understanding the RAS, storytellers can create more engaging and compelling narratives that connect with their readers. In a world full of distractions, imagine the impact of talking to a fully present and engaged audience.

The RAS at Work

During a recent client meeting, we explored the importance of sustaining digital growth goals beyond the initial achievements. One effective strategy we discussed was community building on social media, which can play a pivotal role in retention. Community building is not about gaining exposure or driving traffic to a product or service. Instead, it’s about creating a memorable and…