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Tips for Navigating Unfounded Image Copyright Claims
In the ever-evolving online content landscape, many small businesses find themselves facing groundless copyright infringement claims. I’ve written previously about my experience with Getty Images and Pixsy, who target unsuspecting businesses, demanding hefty payments for alleged unauthorized use of images.
Now, there’s a new player in town, a company named Copytrack based in Berlin, Germany. My recent internet search indicates that although Copytrack was founded in 2015, the bulk of its claims activity has surfaced in the past year. Copytrack’s website boasts about its record of winning cases in 115 countries.
In an interesting turn of events, a #Strella client and I both received distinct demand letters from Copytrack within the same week for alleged image copyright infringement of the same rights holder. These were unfounded claims because all the disputed images were legitimately licensed through my longstanding Adobe Stock subscription.
Having navigated a similar ordeal involving image copyright infringement claims in the past, I’ve gleaned some insights that might prove beneficial if you ever find yourself facing a demand letter. Please bear in mind that these suggestions are drawn from my personal experiences and should not be construed as legal advice.
