Tips for Using Community Management to Deliver an Exceptional Customer Experience

In my last post, I shared what community management is and why it is critical to social media success. Knowing the importance of community engagement is just a start, however. You also need to know how to go about it strategically. So now, I’m going to share some guidance to help you ensure your community management efforts strike the right chord with your followers.

7 Community Management Tips to Help You Build Rapport and Gain a Following on Social Media

1. Understand your audience and your brand’s personality.

Succeeding in business requires understanding your customers’ wants and needs. That doesn’t stop with your products and services; it expands to your interactions on social media, too. Who are your followers, and what types of posts will resonate with them? Learning this requires some experimentation and paying attention to social media analytics, such as Facebook Insights.

Also, consider your business’s tone and voice, and keep it consistent when crafting social media posts and replying to followers. Write content that is personable, approachable, and respectful as it projects your brand’s persona.