What to Expect When Hiring A Social Media Manager

I’ve been chatting with my team lately about how we can better serve our clients. And we’ve noticed that we keep getting the same question over and over: “What does a social media management company actually do?”

Sure, the question may take different forms: Will a social media manager create reels for me? Will I have to send in my own photos and videos? How much work is involved on my end? What’s the payoff?

That’s why we’ve developed this comprehensive guide to hiring a social media manager (SMM).

The Basics — What Every Social Media Manager Should Know

These are the bare minimum traits that any decent SMM will possess. Before asking what an SMM can do for you, ensure they have these qualities and skills.

• Expertise: Your SMM should have expert-level knowledge of multiple social media platforms, including trends, algorithms, and best practices. They should understand your target market and your industry.
• Adaptability: You can only be a true expert if you stay up to date on trends and are ready and willing to shift your strategy as needed.
• A Communication Strategy: A great SMM will have a clearly spelled-out communication strategy and expectations.