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What’s Most Important to Look for in a Social Media Company?
We recently explored a partnership with a marketing firm. As part of their process to determine a social media company that would be a good fit, they reviewed the social media channels of prospective partners. Our contact there told us that while our social media presence was better than most, we didn’t do enough to showcase our expertise.
At first, I was caught off guard. (Similar to when I once received feedback that I didn’t have enough engagement on my Facebook page.) I had never known anyone to qualify us based on the expertise we showed on social media. However, while her feedback was surprising to me, it didn’t mean she was wrong.
I admit we did not do enough to demonstrate our expertise. That was intentional. We don’t share a lot of work we do for our customers, mostly out of respect for their privacy. And some clients prefer not to let people know they outsource their social media. (Side note: “Outsource” fails to convey the integral role we play in many of our clients’ business strategies.)
Overall, I believe most people follow our socials because they like what we have to say. I’ve never been one to share all of the latest social media trends in excruciating detail. That’s what Google is for.
