Why Community Management is Critical to Your Social Media Success

Businesses that want to reap rewards from their social media presence must embrace that interacting with their followers is just as-and perhaps even more-important than posting content.

This is something that I explain to all #Strella clients when mapping out a social media strategy and defining goals and objectives. Yes, the creation of relevant, interesting posts plays a significant role in building a following. However, community management to engage those followers and build relationships is what moves the needle to build brand loyalty and trust.

What is a Community Manager?

Community management involves listening and responding to build rapport-and relationships-with a business’s social media followers. A community manager engages with a business’s audience on social media, essentially holding a conversation with followers to ask and answer questions, address concerns, acknowledge input and feedback, and encourage additional discussion.

Awhile back in this blog post, I interviewed Karen Try, our #Strella community manager, about what community management involves and what she does in her role. Here’s what she said:

“My role involves more ‘people’ and less of the mechanics of the social media platforms. The…