Why Rich Content Is Vital to Your Social Media Strategy

Many professionals and businesses dive right into the world of social media platforms, often overlooking a key fundamental for success — rich content.

What Is Rich Content and Why Is It Beneficial?

“Rich content” implies content that goes deeper than a mere tweet or an image posted on short-form content distribution channels like social media. The three primary sources of rich content include blogs, podcasts, and video series. What makes them “rich” is that the content offers both depth and breadth — i.e., substance and scope — to captivate your audience. They are the best places to showcase your expertise, build authority, and nurture trust among your followers.

I recommend using at least one source of rich content. Select one format you feel most comfortable with because you’ll be more likely to maintain it consistently. Personally, I prefer writing, and I’ve kept this blog active for 13 years. I recently also embarked on a podcasting venture, which has diversified my content offerings. And by featuring some of my episodes here on the blog, I’ve synergistically expanded my podcast audience.

Another reason to consider using rich content sources is that they often reside on owned rather than rented land. In other words, you typically retain…